Laquan Smith x ASOS
My FAVORITE designer, Laquan Smith, is collaborating with online retailer ASOS for a mass market line that'll be available in October of this year!
Laquan Smith is a black designer based out of New York whom has dressed all the "it" girls including Beyonce, Cardi B and Kim Kardashian just to name a few! This collaboration with ASOS is so exciting because if you've ever looked at Laquan Smith's collections, they're STUNNING but pricey (as expected)! So, ultimately this partnership with the British clothing and accessories powerhouse will make his pieces more affordable and attainable for the mass market. Supposedly, items in this particular collection will sell for less than $300 a piece in comparison to his designs usually being from the several hundreds to low thousands.
"I'm just really excited because there are a lot of people out there, specifically young kids, who aspire to wear my clothes that can't necessarily afford it.", said Smith.
This deal is not only big for Laquan Smith but for all black people in the fashion industry. Although black music, culture, style and language have been at the forefront of mainstream culture for decades, very few black people are actually in positions of power. Only 1% of fashion designers sold at major U.S. department stores are black! There might be a ton of black fashion designers out there, but unfortunately only a few have achieved commercial success.
"As a black designer, that has been the most difficult thing - cracking into the retail space. I would have thought by now that I would have been sold in a few prominent stores. I've reached out to a lot of U.S. retailers. They're coming to the shows. I'm not picked up for whatever reason. There's a misunderstanding or uncertainty.", said Laquan Smith.
Despite the obstacles, Laquan Smith has continued to persevere and his hard work certainly hasn't gone unnoticed.
Well, you know what I'll be doing in October! ;)