Gator Girl


In its 85 year history, Lacoste has never had a female control the creative realms of the brand - until now.

British fashion designer, Louise Trotter, has been appointed the new Creative Director of French sportswear brand, Lacoste. YGG!! She replaces Felipe Oliveria Baptista, who announced his resignation after eight years with Lacoste.

“I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history”, said Trotter.

Lacoste’s in house team was responsible for designing the Spring 2019 collection, following Baptista’s exit, but Louise Trotter will make her highly anticipated debut at Fall 2019 Paris Fashion Week.