Gucci for Gucci

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It’s about damn time!

New York Times best-selling author and acclaimed rapper Gucci Mane is the new face of Gucci’s Spring/Summer 2020 campaign. It’s a long time coming for the trap mogul who’s definitely kept the Italian fashion house relevant over the years.

Gucci’s Spring/Summer 2020 campaign is all about the party life - promoting endless possibilities and no boundaries.

Gucci is a party and everyone is invited. It’s playful, liberated, libertarian, and also inclusive, hedonist and uninhibited”, says Alessandro Michele, creative director of Gucci.