Life in Plastic.. It's Fantastic?


The world’s plastic crisis has gotten worse! The United Nations Environment Program (UNEP) estimates that if current pollution rates continue, oceans will have more plastic than fish by year 2050. To combat this issue, a growing list of fashion and beauty companies have come together to become more sustainable in their operations by signing the New Plastics Economy Global Commitment.

Launched by the Ellen MacArthur Foundation, the New Plastics Economy Global Commitment strives to minimize plastic pollution throughout the globe in three major ways:

  1. Eliminate problematic plastic packaging and move from single-use to reusable packaging models

  2. Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled or composted by year 2025

  3. Circulate the plastic produced and make into new packaging or products

Burberry, L’Oreal, Stella McCartney, H&M, Zara and Dove are just a few of the companies who have committed to the initiative. Thus far, the New Plastics Economy Global Commitment has been signed by organizations that represent 20% of the world’s plastic packaging production. All participating companies will be required to publicly disclose progress in cutting back plastic consumption each year.

“Plastic waste and pollution is a big global environmental challenge. There is no single brand that can tackle this industry-wide challenge on its own. We must act as one voice and the New Plastics Economy Global Commitment is a big step in the right direction, as it will align business and governments on a common agenda and timeframe”, said Cecila Brannsten, environmental sustainability manager at H&M.