Dream It Real


Coach is furthering its philanthropic efforts with the creation of Dream It Real, an initiative focused on supporting the dreams of the younger generation. In partnership with The Future Project, the Coach Foundation will offer mentorship opportunities to high school students across the country. With a $1.4 million commitment, Coach will place “dream directors” aka mentors who are trained coaches, leaders, and organizers into schools to provide the necessary skills and resources to help students bring their dreams to life!

I mean.. can it get any better? Oh yeah, Coach ambassadors, Selena Gomez and Michael B. Jordan, will serve as honorary dream directors and make appearances at a few schools throughout the year.

“We are proud to stand behind a mission to inspire and equip young people to take steps toward finding their passion and purpose. Together, our employees and our associates are a community united by our shared desire to achieve our dreams and to help others achieve theirs”, said Joshua Schulman, President and CEO of Coach.

To celebrate the launch of Dream It Real, Coach revealed a video directed by Tyler Mitchell, the 23 year old, Atlanta native photographer who shot Beyonce for Vogue. Yes, the first black photographer to shoot a cover for Vogue!!!

Watch below as the students in the Future project open up about their dreams and aspirations!