Throwing All the Shade


Makeup brands - take note! Rihanna’s Fenty Beauty just launched Pro Filt’r concealers in 50 shades to suit every customer’s skin tone. You get a concealer! YOU get a concealer! You get a CONCEALER!

In addition to the new concealers, Fenty Beauty just added 10 shades of the Pro Filt’r foundation as well as a Powder Puff setting brush, Lil Precision makeup sponge duo and a Concealer Precision brush. Fenty Beauty even dropped some hints that they’ll be releasing 8 translucent shades in Pro Filt’r setting powder to correspond with the foundations and concealers!

Rihanna has yet again proved to be an unstoppable force. Fenty Beauty is only a little over a year old, and it already reigns supreme to other makeup brands when it comes to marketing, product creativity and inclusivity.