Chanel No.5

For the first time in Chanel’s history, the iconic Chanel No.5 fragrance has been redesigned in a red, limited edition bottle that can be preordered here.

Known for minimalistic branding and its clear, rectangular glass bottle, the look of Chanel No.5 is as distinctive as its scent.

So what caused the brand’s first ever alteration of its legendary packaging?

It’s simple - Christmas is slowly but surely creeping up on us and red holds a special meaning in the fashion house of Chanel. The late Gabrielle Chanel described the color red as “the color of life, the color of blood” and only wanted to dress women in black, beige, white, gold and red.

Starting November 2nd, you’ll be able to shop the limited edition No.5 fragrance in stores.